Life's short.

Let's get to the point.

When my children were born, I found myself thinking, and worrying, about their futures. So I looked into life insurance to secure their financial well-being, regardless of what happened to me. But as I learned more about the world of life insurance, I was shocked by how complicated it was to understand, much less to buy. I wasn’t alone — 78% of American families are underinsured or don’t have any life insurance at all.

We dove deeper and found that life insurance is outdated, from the cumbersome way it’s sold, to the confusing terms and riders, to long processing times. We launched LeapLife with a deep belief that regardless of age, health status or credit standing, all people deserve access to good insurance, at an affordable rate, through a seamless online process.

Our goal is to revolutionize the life insurance process through our digital platform.

Tom Patterson, CEO